How Much Does Brand Matter During Club Fitting?

Many golfers stick with the same brand throughout their entire playing career — from their first starter set to their final set of senior clubs. And while that loyalty is certainly appreciated by manufacturers, it raises an important question: Is brand loyalty helping or limiting your game?

At Bob VanSweden Golf, every fitting is 100% brand agnostic. That means we don’t promote or push any specific brand. Instead, we focus entirely on performance and data — letting your swing and results guide the recommendations.

If you’ve ever attended a brand-sponsored demo day, you’ve likely experienced a one-sided sales pitch. While those events can be informative, they lack true comparison. Without testing multiple brands side-by-side, how can you be sure you're playing the best possible equipment for your swing?

How Brand Does Factor Into Fitting

To be clear, brand does matter — but only in the context of how well a specific product matches your individual swing needs.

Some brands excel at forgiveness. Others lead in distance, feel, or shot-shaping control. At Bob VanSweden Golf, we consider each brand’s strengths and how their technologies can benefit you. But we never start with brand — we start with your swing and let the data lead the way.

Why We Stay Brand Neutral

We believe the best fitting experience is an honest one — based on performance, not preference. With access to a wide range of top manufacturers, we ensure that your fitting isn’t limited by bias or brand loyalty. You’re welcome to try any brand you’re curious about, but in the end, your numbers and your results will guide the final recommendation.

Final Thoughts

Yes, brand can play a role in club fitting — but it shouldn’t drive the decision. Even tour professionals often mix and match brands in their bags to optimize performance.

A truly effective club fitting blends advanced data, in-depth product knowledge, and the unbiased expertise of a master fitter — not just brand loyalty. And that’s exactly what you’ll find at Bob VanSweden Golf.